Ecommerce PPC Case Study: UK Tile Company

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Ecommerce PPC and SEO campaign for Walls and Floors – a leading online tile retailer.


To increase the revenue from the ecommerce website via both paid search and natural non paid search (SEO).


Relevant visitors to site improved and revenue from website increased significantly

Our Approach

ExtraDigital tackled the online marketing following a strategic plan to gradually optimise the AdWords account and multi-activity approach for the SEO work.

  • Targeted PPC ad generation
  • Careful monitoring of PPC account to increase sales but maintain average spend
  • Optimisation of valuable product keywords to increase their search engine ranking
  • Offsite article and copy generation to improve SEO


  • 54% more visitors to the site compared to last April
  • High ranking on Google for valuable product keywords