Facebook Marketing 101: Building Loyalty with Brand Pages


With 900 million users and counting, Facebook is a hotbed of opportunity for marketing. Most businesses can benefit from having a presence on this widely-used social network, but as with any other marketing channel, it’s important to go into it with realistic objectives.

Once you’ve determined the goals your brand is looking to achieve through Facebook marketing, it’s time to set up your page.

Basic Steps
1. Use an existing Facebook account or create a new one.
2. Navigate to Pages and “Create a Page.”
3. Select a category.
4. Enter your brand name.
5. Agree to terms and “Get Started.”
6. Upload a profile picture (at least 180px).
7. Add basic info.
8. Select a URL – you will not be able to change this, so make sure you get it right the first time.
9. Add a cover image (850×315px).

Claim a Dedicated URL
The dedicated URL is referred to by Facebook as a username, although it is not a username in the traditional sense.
Admin Panel Manage Edit Page Basic Information Username
Choose a professional name that accurately reflects your brand. Capitalization is factored in, so use capital letters if it makes sense, for example check out this page.

Create Admins

Design Your Page
Design your Facebook page using strong branding that is well integrated with your other marketing channels. Often the Cover Image will mimic the design of a company’s website or current ad campaign and the Profile Pic will be the company logo. If you’re not sure what direction to take, these are solid practices to follow. The Facebook page design elements are outlined below, along with their recommended sizes:

Company Information Best Practices
As you’re filling out the informational content on your Facebook page, keep these best practices in mind:

That’s it! You’re now the proud owner of a Facebook Brand Page. Now that your page is set up, you’ll want to develop a smart content strategy and start a regular posting schedule. Stay tuned for tips on creating a killer Facebook content strategy…